How does one describe organizational buyers and consumers of a Smart Credit Card?

This is a marketing question in marketing a new universal credit card system. Presenting a universal model of its debit/credit card machine. By definition, ‘universal’ is intended to represent a model that will be compatible with any existing system currently being used in retail stores and grocery markets. Since patrons of these industries are able to swipe (process) their own transactions, these specific businesses will be the target market of the new product Smart-System is offering. It will be designed to have a capability to integrate with all existing systems at retail and grocery….etc.

Need to describe the organizational buyers and consumers of this product and the factors that influence their purchasing decisions? Discuss how these factors will impact your marketing strategy.

Can a marketing expert assist me?

Technorati Tags: capability, consumers, credit card machine, credit card system, debit credit card, decisions, existing system, existing systems, grocery markets, marketing strategy, patrons, retail stores, smart system, swipe, target market, universal credit card, universal model

Like this post? Subscribe to my RSS feed and get loads more!